For a dynamic field like digital marketing, it is significant for marketers and business owners to be aware of the current trend, and how it is going to be in the future.
That’s how one can make use of the opportunities and ensure a brand’s growth.
Embrace intersectionality in marketing
Back then, consumers remembered and believed brands based on their slogans; howbeit, things don’t work like that anymore.
Today, consumers consider the message from a brand, actions taken by the brand, and the values of an organization behind the taglines or slogans before deciding to purchase.
By embracing an intersectional lens to marketing strategy, you could prevent harmful multicultural marketing blunders.
Email marketing will continue to be a major part
With a vast majority of the audience accessing emails, there is no doubt that email marketing will continue to hold its place in the overall marketing strategy.
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Technology is a side of society that is consistently changing and when these modifications take place the members of a specific tradition must be keen to make adjustments. The Durban University of Technology’s (DUT’s) School of Arts and Design (FoAD) held a musical tribute in honour of legendary musician, Dr Johnny Clegg who passed away after an extended battle with pancreatic cancer on the age of 66 final month (July 2019).
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